The New Reality is a research study about how digital technology will deliver the next step-change in social impact.
The study is based on interviews with over 50 senior leaders and digital experts from both inside and outside the non-profit sector. Huge thanks to all the contributors for their time and insight.
The Research Themes
Leaders of all types have a role to play in delivering digital transformation, but the sector is crying out for more inspirational change-makers at the top to help guide the sector through the next few years of change.
Don’t be fooled by the word ‘digital’ in ‘digital transformation’ - this is a culture change process at its heart. This theme explores how to achieve the new culture needed to thrive in this new reality.
After years struggling with legacy IT, a new generation of tools is emerging. This theme asks: What kind of relationship with technology do we want for our organisations? And what kind of people do we need to deliver it?
This theme offers three models that non-profits can use to experiment with technology-enabled ideas for the future, and explains why organisations who are not investing in R&D risk major disruption in the next 5 years.
This theme explores what’s holding organisations back from both getting and giving investment to support transformation work, and reviewing the available options put forward by the New Reality’s contributors.
Our vision of digital to date has been heavily focused on digital fundraising and marketing. Whilst valuable, the real prize is in using technology to deliver social impact through digital services - a journey that we’ve only just begun.
Need help persuading others about digital transformation?
Try The New Reality Takeaways
In addition to the in-depth insights from the research themes. The New Reality also includes some pithy content takeaways summarising each theme, offering killer quotes from research interviews, and outlining some next steps. Please take and reuse remembering to credit The New Reality when you do.
ABOUT THE NEW REALITY
The research includes insight from digital thought leaders and experts from the commercial and third sectors, including CEOS from a number of major UK charities, and senior executives from Google, the BBC, British Heart Foundation, Diabetes UK, the RSPB, Tesco, Shelter, Esmee Fairbarn, Parkinson’s UK, Nominet Trust, Youthnet, the Big Issue, Comic Relief, and the Government Digital Service.
The study was conducted independently and not for profit by Julie Dodd.
The New Reality is designed to
- Provoke and equip further conversation about the opportunities offered through digital technology to create permanent sector change.
- Provide practical and stretching next steps which individuals and organisations can take to create change at scale.
Some nice things people are saying about The New Reality
Get in touch
Please do get in touch if you'd like Julie to talk to your organisation about The New Reality - she's happy to do so for a generous donation to Parkinson's UK.